America wants BP to be doing everything possible to make certain it is taking care of the Gulf of Mexico oil spill it caused. Every person wants to make sure the oil giant is fixing the tourism, jobs and ecological balance issues. The London Telegraph reports that $ 1 million a week is being spent by BP just for TV advertising. The U.S. House of Representatives’ Energy and Commerce committee thinks that BP needs to do more than work on its image.
$ 1 million-plus per month for the past four months
There was no response issued by BP although it has said it will cooperate with the House committee requirements. Without a written standard, BP’s spending on network TV, cable and radio marketing could still skyrocket. That’s money that could possibly be spent cleaning animals and finding underwater oil plumes. It is a little bit much of a “top kill” for BP to spend $ 1 million a week although it is good to do some advertising. President Obama put it bluntly: “What I don’t want to hear is, when they’re spending that kind of money on their shareholders and on TV advertising, that they’re nickel-and-diming fishermen or small businesses here in the Gulf who are having a hard time.”
More marketing within the Gulf Coast region
The cities which were directly hurt with the oil spill, all within the Gulf Coast region, are shown by Media Monitor to get one of the most saturation of BP marketing. Five cities in Florida, including Miami and Fort Myers, were among the top 10 target areas for BP oil spill cleanup advertising. There are some congress members that think it is fine for BP to market. One of these is Rep. Kathy Castor. The gulf states are likely to be getting more tourism, including Florida. The advertising is making certain of that, although it may not really be helping BP’s image.
Flow of details
BP is apparently advertising to let Americans know it is working on meeting the commitments it has made. It is assumed that those commitments are to service claims and keep up with the cleaning effort. BP seems to be keeping an eye on the bottom line right now though. Don’t expect BP to stop marketing with wasted millions unless Congress makes them stop since brand recognition and the way it is perceived is important to any business.
Telegraph
telegraph.co.uk/finance/newsbysector/energy/oilandgas/7969586/BP-to-admit-1m-a-week-advertising-spree.html
BP’s ad campaign – an academic perspective
youtube.com/watch?v=t1lM2gtg1gk
